Where does the future of marketing go?

From the very beginning of Philip Kotler's book, Marketing 4.0 Moving from Traditional to Digital, the father of marketing, Mr. Kotler understands the modern marketing paradigm, his observational research, and he writes the book in a way that anyone on the phone can use it immediately, because deep down in the book, there are a lot of tips and ideas that we can pick up and use right away.

The idea behind it is that marketing is basically moving away from paid advertising and towards consumer groups. It's been said that the end of the monopoly of one person, one company, and one world, and the emergence of a global marketplace where everyone can share their opinions, is changing the face of marketing.

When new mothers choose to breastfeed their babies, which interest group is the best choice? And that's when she's able to gather the most relevant information to help her make the best decision, to simplify all of her decision-making, selection and purchasing. Marketing, the marketplace, the world is becoming more free of information, and the days of brainwashing and being easily fooled by advertising are behind us, and the freedom of choice and the freedom to know is increasing.

But for the Mongols, this freedom has a lot of negative aspects, but in some ways they have the freedom to choose, and they have the ability to recognize marketing messages with a false appearance, although the monopoly of one person still exists in some areas, so it seems to be slowly getting deeper into the above concept.

This philosophy is based on the idea that the product is the best, and the consumer is the one who decides. And I agree with this idea, that in our country, where importing is more important than manufacturing, it's important to choose quality over quality, and to keep quality and service affordable.

By Uchral. M /CEO & Co-Founder at Onion agency/